Out of San Francisco, grown from Ryan Garshell's videos for Slap – informally from 2008, a proper company from 2011, together with Stephen McClintock. The name mashes Garshell's initials with the Sony VX1000 he films on. GX got known through the hill bombs: people running the steepest streets in the city through traffic and intersections, no pads. The rest of the brand stayed just as raw.

Decks, T-shirts, hoodies, jackets and pants.