Started in 2005 in Montreal as a crew around Antoine Asselin and Phil Lavoie, together with Bob Lasalle, Hugo Balek, Eric Riedl and others. At first there were only videos: little budget, a lot of humour, 90s music. For years the T-shirts were printed for friends only, until Dime officially launched as a clothing brand in 2014. The Dime Glory Challenge has run since 2015, a contest that's half competition, half comedy.

Beanies, caps, T-shirts, hoodies, pants – and a kids range.