Founded in 1993 in Los Angeles after Mike Carroll, Rick Howard and other riders left World Industries. Part of the reason, per Howard, was simply that pro skaters should have a future – the industry reacted with open hostility at the time. The logo is the pictogram off a women's restroom door. Girl grew into Crailtap, with Chocolate and a run of videos ("Mouse", "Yeah Right!") that shaped a generation.

Decks, apparel and hardware.