Founded in 2000 by Andrew Reynolds together with Jay Strickland, in Los Angeles. Baker Boys Distribution followed in 2007, set up by Reynolds with Jim Greco and Erik Ellington, and later home to Deathwish and Shake Junt as well. In 25 years the team has barely chased a trend; the videos, from "Baker 2G" on, are a line of their own – loud, dirty, with no ambition to please anyone.

Decks, T-shirts, hoodies, caps, socks and odds and ends.