Founded in 2008 by Jim Greco and Erik Ellington, both from the inner Baker circle, and distributed through Baker Boys. The name comes from the Charles Bronson films. The brand broke through with "Baker Has A Deathwish", a video that set the tone for everything after: dirty, loud, no gloss. The first team had Lizard King, Antwuan Dixon, Slash and Furby.

Decks, wheels, apparel and hardware.